HPV Campaign Proposal — Aiden Todd Young

Health Message and Campaign Design

I led the strategic and creative direction of a campus-wide health initiative aimed at increasing HPV vaccination rates among queer undergraduate men. After identifying our target audience through behavioral and demographic analysis, I developed the flyer design, wrote the campaign messaging, and produced a short-form video tailored to address stigma, misinformation, and practical barriers. The final campaign combined emotional resonance with informative clarity, leveraging visual storytelling and multi-platform outreach to drive awareness and engagement.

(Duration: February 2025 - May 2025)

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