Managing Growing Ventures
As part of a team advising Mastercard Send, I conducted primary research to explore how the platform could grow within cryptocurrency and ticketing ecosystems. I designed and distributed user surveys that informed key strategic tools like our Fee Sensitivity graph and Risk Exposure Index—revealing user hesitations and unmet needs. These insights shaped recommendations centered around user experience, transparency, and cross-platform adaptability—highlighting how meaningful audience data can drive product positioning and partnership strategy.
(Duration: March 2025 - May 2025)
